• 150,000 by 2015^{[note 1]} (10% annual growth in emerging projects and less than 5% overall negative change in active volunteer editors among mature projects.
• Recruiting new editors in mature projects and growth of emerging projects.^{[note 2]}
• Retention rate of active volunteers

• Increase the number of editors who have engaged in talk page discussion.
• Reduce abandoned edits. (An abandoned edit is when editors click the edit button without clicking the save button.)

Notes:

1. ↑ Current baseline: 100,000 active contributors (February 2010).
2. ↑ "Mature" and "emerging" projects have not been rigorously defined.